Video Marketing is used to uphold and create a great level of the marketplace for your product or manufactured goods through digital and social channels. This medium creates a new height of reach on your product to your audience, customers as well as your consumers.
Is Video Marketing Stay On The Shed Of Digital Marketing For The Year Of 2019?
Yes of course. Video is always easily reachable to the audience. Video is effective for content creating.
According to the HubSpot’s ultimate list of marketing statistics for the year of 2019, video marketing preferred by more than 50% of consumers comparatively with other forms of content like an email marketing and so on.
Do You Know The Different Types Of Videos?
Before moving to the strategies for developing video content, have a brief awareness of types of videos.
Brand Videos: It is a kind of advertising campaign to reach your potential customers and targeted audience.
Event Videos: It is complete coverage of an event that can be conducted by your company. And don’t forget to get reviews of the gathering.
Animated Videos: It is a kind of video to stick the eyes of the audience on your video.
Live Videos: It is a video that will develop the communication of your company with the customers, audience, and consumers.
And it is not limited to. Developing any type of video is up to your creative peak.
Strategies that you can follow to develop more valuable video content for your products:
- Analyze your audience/customers
- Find out the pain point of your audience
- Find out the suitable solution for that pain point in your video content
- Instead of evaluating your product in detail, concentrate more on the brand values of your product
- Make a proper storyboard for your video content
- Select proper casting which will reach your product with the great elevation to the audience
- Touch your audience with special music and unique slogan
- Penetrate your products in the mind of consumers/audience as well as for the strangers
Let will clear with appropriate example in this
If you are going to develop video content for your travels company
1. Analyze Your Audience/Customers
As the starting point of analyzing the audience/customers, it will be the people who are all want to travel for the cause of work, celebration, vacation and so on. Find out the criteria of your audience based on their age group.
2. Find Out The Pain Point Of Your Audience
After analyzing the audience completely, try to find out their pain points in each aspect. As for the travels, the main pain points of the customers are
- How will be the travel convenience for our transportation?
- What kind of seats can be provided for us?
- What is the ambiance of travels bus?
- Who is going to travel with us that it is male or female?
- And so on…
3. Find Out The Suitable Solution For That Pain Point In Your Video Content
After getting clear ideas of pain points to establish the solution for that in your video content. That solution should be like mirror point and the audience should have no doubts about that.
Following are the solutions for the above-mentioned pain points
- Telecast travels photos and videos to the customers
- Try to get more reviews from the regular customers to reach it for the strangers of your travels company
- Show the complete details of seats and ambiance the customers are going to travel
- Show them how much your travels getting customer’s traffic and what is all the other necessary neighbor details that such male or female.
4. Instead Of Evaluating Your Product In Detail, Concentrate More On The Brand Values Of Your Product
Almost you are in the middle of video content making strategies. For your travel’s bus develop the brand values such as honesty, experience, excellence in service and passion towards your execution not limited to.
It is a very important stage of your video content. Core brand values assist you to educate the potential customers/audience about what your travels company is concerning and it will create the identity of your travels.
5. Make A Proper Storyboard For Your Content
A storyboard is one of the most significant areas of developing and creating video content. The Storyboard helps you to make the production much easier than raw shooting. It will save your time in a massive manner.
Storyboard insists you show your product details instead of telling about your product. Include all significant details in it like background set up, background color, characters within the frame, Characters costume color, characters makeup, the text appears on the screen, the size of text, color, and location of text and so on.
6. Select Proper Casting Which Will Reach Your Product With The Great Elevation To The Audience
After acquiring pain points of the audience, find out the appropriate casting for your video content. I am insisting the casting is not like any popular figure or any cinema-related people. You can select your casting like a person who establishes lively hood immediate next to the audience. That is you can select casting as a neighborhood of an audience. It will create more closeness with the customers/audience to bring back your travels name from the depth of their mind.
7. Touch Your Audience With Special Music And Unique Slogan
Specific music creates a brand for your travels company. It is one of the important branding factors in video marketing. Music creates a mood and context that you are trying to establish with the audience easily. As far music and slogan act as important pillars of the video marketing.
8. Penetrate Your Products In The Mind Of Consumers/Audience As Well As For The Strangers
Never try to market your product to the audience. It will guide the audience in the wrong manner. Instead of market your product in the video, penetrate your product with all the above points explained in this.
Once if the customer wants to travel any place, your company name should stay in the audience mind. Never reach the audience occasionally such as at the time of festival or anything. Reach your brand name to the audience in every regular duration.